Your Strategic Partner for Turning Data into Profitable Decisions

Hi, I’m David. My mission is simple: to transform the chaos of your web data into a clear roadmap to growth, so you can stop guessing and start scaling your business with confidence.

I Saw Too Many Businesses Drown in an Ocean of Data

During my eight years in the digital marketing world, I saw a pattern repeat itself: companies with incredible potential investing in their websites and campaigns, but feeling completely blindsided. They had access to Google Analytics, but the reports only generated more questions than answers. Important decisions were made based on intuition, not evidence.

I decided I didn’t want to be just an analyst delivering reports. I wanted to be the translator, the strategist who turns complex numbers into simple, profitable actions. That’s why I specialized in web analytics: to give businesses like yours the clarity and direction they need to compete and win.

My Approach: Clarity, Strategy and Results

Strategy First, Tools Later

We don’t get lost in the complexity of tools. First, we understand your business objectives and then configure analytics to answer the questions that really matter.

Collaboration and Transparency

Every recommendation I make is directly tied to a business outcome: increasing revenue, reducing costs, or improving efficiency. If it doesn’t impact your profitability, it’s not a priority.

Obsessive Focus on ROI

You won’t receive indecipherable reports. I work with you, explaining the “why” behind the data in clear, human language. You become part of the process, not a spectator.

Experience

Paid ads tools
I have extensive experience creating conversions/events in the paid tools (Tiktok, Bing, Meta and Google Ads) being the last 2 the ones where I have spent more time. I know how to implemented enhanced conversions, advanced consent mode, offline events and server side tracking to enrich the data. Also I know how to implement Lunio to detect invalid clicks.
Google Analytics
I know how to collect the right data, configure, organize the property and present the data in a format that maximize the insight generation and monitoring for different stakeholders.
Automations
In the last 2 years saving time to stakeholders and make a better use of the data has been one of the main goals. With the use of tools like n8n, Zapier, Google Sheets and App Script. you can make the data more accecible, monitor KPI trends, add calculate fields, join CRM with GA4 metrics, forecasting main KPI, etc.

Ready for us to apply this philosophy to your business?

Theory is important, but results are everything. The best way to see how I can help you is to apply it directly to your website. In a free 30-minute consultation, we can identify your main growth opportunity.

Free audit